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\u3000\u3000\u8bc4\u8bba\u533a\u622a\u6d41\uff0c\u8bc4\u8bba\u7684\u6587\u6848\u529f\u5e95\u597d\u7684\u8bdd\uff0c\u5f15\u8d77\u521b\u4f5c\u8005\u548c\u540c\u8bc4\u8bba\u533a\u7684\u7528\u6237\u5171\u9e23\u6216\u8bc4\u8bba\u5185\u5bb9\u6210\u4e3a\u70ed\u95e8\u8bc4\u8bba\uff0c\u4f60\u7684\u4e3b\u9875\u9762\u5c31\u4f1a\u88ab\u5173\u6ce8\uff0c\u5373\u53ef\u5728\u540c\u7c7b\u578b\u7684\u6296\u97f3\u5927\u53f7\u8bc4\u8bba\u533a\u8fdb\u884c\u6d41\u91cf\u622a\u53d6\u3002<\/p>\n\n\n\n \u3000\u300016.5\u7ea7\u9636\u68af\u6307\u6807<\/strong><\/p>\n\n\n\n \u3000\u3000\u5206\u522b\u662f\u5b8c\u64ad\u7387\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u8f6c\u53d1\u548c\u5173\u6ce8\u6bd4\u3002\u5b8c\u64ad\u7387\u9ad8\u53ef\u4ee5\u88ab\u63a8\u8350\u5230\u66f4\u5927\u7684\u6d41\u91cf\u6c60;\u70b9\u8d5e\u3001\u8bc4\u8bba\u548c\u8f6c\u53d1\u7387\u9ad8\u7684\u8981\u4e48\u662f\u7528\u6237\u66f4\u7cbe\u51c6\u3001\u8981\u4e48\u662f\u8bdd\u9898\u6709\u4e89\u8bae\u6027;\u5173\u6ce8\u6bd4\u9ad8\u7684\u8d26\u53f7\u5177\u6709\u53d8\u6210\u5927\u53f7\u7684\u6f5c\u8d28\u3002<\/p>\n\n\n\n \u3000\u300017.MCN<\/strong><\/p>\n\n\n\n \u3000\u3000MCN(Multi-Channel Network)\uff0c\u5373\u7f51\u7ea2\u5b75\u5316\u4e2d\u5fc3\uff0c\u662f\u4e13\u4e1a\u57f9\u517b\u548c\u6276\u6301\u7f51\u7ea2\u8fbe\u4eba\u7684\u7ecf\u7eaa\u516c\u53f8\u6216\u8005\u673a\u6784\u3002<\/p>\n\n\n\n \u3000\u300018.BGM<\/strong><\/p>\n\n\n\n \u3000\u3000BGM(Background music)\uff0c\u80cc\u666f\u97f3\u4e50\u3002<\/p>\n\n\n\n \u3000\u300019.CPC<\/strong><\/p>\n\n\n\n \u3000\u3000CPC(Cost Per Click)\uff0c\u6bcf\u6b21\u70b9\u51fb\u8d39\u7528\uff0c\u5373\u70b9\u51fb\u5355\u4ef7\u3002<\/p>\n\n\n\n \u3000\u300020.CPM<\/strong><\/p>\n\n\n\n \u3000\u3000CPM(Cost Per Mile\u6216\u8005Cost Per Thousand Impression)\uff0c\u5343\u4eba\u6210\u672c\u4e5f\u79f0\u5343\u6b21\u5c55\u793a\u8d39\u7528\u3002\u5373\u5e7f\u544a\u5c55\u793a\u4e00\u5343\u6b21\u9700\u8981\u652f\u4ed8\u7684\u8d39\u7528\u3002CPM\u662f\u8bc4\u4f30\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n\n\n\n \u3000\u300021.oCPM<\/strong><\/p>\n\n\n\n \u3000\u3000oCPM(Optimized Cost Per 1000 Impressions)\uff0c\u4f18\u5316\u540e\u7684CPM\u3002oCPM\u5b9e\u9645\u4e0a\u76f8\u5f53\u4e8e\u4e00\u4e2a\u865a\u62df\u7684\u8fd0\u8425\u6295\u653e\u4e13\u5458\uff0c\u591a\u7ef4\u5ea6\u3001\u5b9e\u65f6\u53cd\u9988\u5386\u53f2\u79ef\u7d2f\u7684\u6d77\u91cf\u6570\u636e\uff0c\u80fd\u591f\u9488\u5bf9\u5e7f\u544a\u7684\u6210\u672c\u76ee\u6807\u548c\u5b9e\u65f6\u6295\u653e\u6548\u679c\uff0c\u8fdb\u884c\u5feb\u901f\u8ba1\u7b97\u548c\u8c03\u6574\uff0c\u7ed9\u51fa\u4e00\u4e2a\u76f8\u5bf9\u6700\u4f18\u7684\u51fa\u4ef7\u3002<\/p>\n\n\n\n \u3000\u300022.RPM<\/strong><\/p>\n\n\n\n \u3000\u3000RPM(Revenue Per Mille )\u5343\u6b21\u5c55\u793a\u6536\u5165\uff0c\u548cCPM\u7c7b\u4f3c\uff0cRPM\u662f\u9488\u5bf9\u5e7f\u544a\u5c55\u793a\u5546(\u6bd4\u5982Adsense\u5546\u6237)\u800c\u8a00\u7684\u3002<\/p>\n\n\n\n \u3000\u300023.CPT<\/strong><\/p>\n\n\n\n \u3000\u3000CPT(Cost Per Time)\uff0c \u6bcf\u65f6\u95f4\u6bb5\u6210\u672c\uff0c\u4ee5\u65f6\u95f4\u6765\u8ba1\u8d39\u7684\u5e7f\u544a\u3002\u56fd\u5185\u5f88\u591a\u7684\u7f51\u7ad9\u90fd\u662f\u6309\u7167\u201c\u4e00\u4e2a\u661f\u671f\u591a\u5c11\u94b1\u201d\u8fd9\u79cd\u56fa\u5b9a\u6536\u8d39\u6a21\u5f0f\u6765\u6536\u8d39\u3002<\/p>\n\n\n\n \u3000\u300024.CTR<\/strong><\/p>\n\n\n\n \u3000\u3000CTR(Click-through Rate)\uff0c\u70b9\u51fb\u6b21\u6570\u5360\u5c55\u793a\u6b21\u6570\u7684\u767e\u5206\u6bd4\u3002\u70b9\u51fb\u7387\u662f\u6307\u7528\u6237\u70b9\u51fb\u7f51\u9875\u5e7f\u544a\u4e0e\u67e5\u770b\u5e7f\u544a\u7684\u8bbf\u95ee\u8005\u603b\u6570\u76f8\u6bd4\u7684\u6b21\u6570\u3002\u5e7f\u544a\u5546\u4f7f\u7528\u70b9\u51fb\u7387\u6765\u8861\u91cf\u5bf9\u5e7f\u544a\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n \u3000\u300025.CVR<\/strong><\/p>\n\n\n\n \u3000\u3000CVR (Click Value Rate)\uff0c\u8f6c\u5316\u7387\uff0c\u8861\u91cfCPA\u5e7f\u544a\u6548\u679c\u7684\u6307\u6807\u3002<\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u77ed\u89c6\u9891<\/p>\n\n\n\n \u3000\u3000\u4e8c\u3001\u6296\u97f3\u7535\u5546\u540d\u8bcd<\/p>\n\n\n\n \u3000\u30001.\u6296\u97f3\u5c0f\u5e97<\/strong><\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u5c0f\u5e97\u662f\u6296\u97f3\u5356\u8d27\u7684\u4e00\u4e2a\u65b9\u5f0f\uff0c\u548c\u5546\u54c1\u6a71\u7a97\u4e0d\u4e00\u6837\uff0c\u5b83\u662f\u4e00\u4e2a\u5e97\u9762\uff0c\u548c\u6dd8\u5b9d\u7f51\u5e97\u7279\u6027\u540c\u6837\u3002<\/p>\n\n\n\n \u3000\u30002.\u6296\u97f3\u8d2d\u7269\u52a9\u624b<\/strong><\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u8d2d\u7269\u52a9\u624b\u662f\u6296\u97f3\u63a8\u51fa\u7684\u53ef\u4ee5\u5c55\u73b0\u5165\u9a7b\u5546\u5bb6\u4ea7\u54c1\uff0c\u4ee5\u53ca\u67e5\u8be2\u7528\u6237\u8d2d\u4e70\u4ea7\u54c1\u8ba2\u5355\u8be6\u60c5\u7684\u529f\u80fd\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5728\u300c\u8d2d\u7269\u52a9\u624b\u300d\u529f\u80fd\u4e2d\uff0c\u8fd8\u6709\u6700\u65b0\u3001\u6700\u706b\u7684\u5546\u54c1\u4f18\u5148\u63a8\u8350\uff0c\u5982\u5546\u54c1\u52a8\u6001\u548c\u597d\u7269\u699c\u3002<\/p>\n\n\n\n \u3000\u30003.\u6296\u97f3\u6a71\u7a97<\/strong><\/p>\n\n\n\n \u3000\u3000\u662f\u6296\u97f3\u5e26\u8d27\u7684\u5b98\u65b9\u7248\u672c\uff0c\u7528\u6237\u901a\u8fc7\u6296\u97f3\u89c6\u9891\u63a8\u5e7f\u4ea7\u54c1\uff0c\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u70b9\u51fb\u5230\u6dd8\u5b9d\u8d2d\u4e70\u4ea7\u54c1\uff0c\u4ece\u800c\u89c6\u9891\u7684\u7528\u6237\u8d5a\u53d6\u4e2d\u95f4\u7684\u4f63\u91d1\u3002<\/p>\n\n\n\n \u3000\u3000\u5f00\u901a\u540e\u83b7\u5f97\u6743\u76ca\u5982\u4e0b\uff1a<\/p>\n\n\n\n \u3000\u300001\u3001\u62e5\u6709\u4e2a\u4eba\u4e3b\u9875\u5546\u54c1\u6a71\u7a97\u529f\u80fd\uff0c\u652f\u6301\u5728\u89c6\u9891\u548c\u76f4\u64ad\u4e2d\u6dfb\u52a0\u5e76\u5206\u4eab\u5546\u54c1<\/p>\n\n\n\n \u3000\u300002\u3001\u62e5\u6709\u4e2a\u4eba\u9875\u89c6\u9891\u7f6e\u9876\u529f\u80fd<\/p>\n\n\n\n \u3000\u300003\u3001dou+(\u89c6\u9891\u52a0\u70ed)\u529f\u80fd<\/p>\n\n\n\n \u3000\u300004\u3001\u652f\u6301\u767b\u5f55\u8fbe\u4ebaPC\u7ba1\u7406\u5e73\u53f0(e.douyin.com)\uff0c\u53efPC\u7aef\u56de\u590d\u6d88\u606f\u3001\u8bbe\u7f6e\u79c1\u4fe1\u81ea\u52a8\u56de\u590d\u3001\u79c1\u4fe1\u81ea\u5b9a\u4e49\u83dc\u5355\u3001\u67e5\u770b\u8d26\u53f7\u8fd0\u8425\u6570\u636e\u3001\u7f6e\u9876\u8bc4\u8bba\u7b49\u3002<\/p>\n\n\n\n \u3000\u3000\u5982\u4f55\u5f00\u901a\u5546\u54c1\u6a71\u7a97?<\/p>\n\n\n\n \u3000\u3000\u5b9e\u540d\u8ba4\u8bc1\uff1a\u4e2a\u4eba\u4e3b\u9875\u89c6\u9891\u6570(\u516c\u5f00\u4e14\u5ba1\u6838\u901a\u8fc7)\u226510\u6761\u8d26\u53f7\u7c89\u4e1d\u91cf\u22651000<\/p>\n\n\n\n \u3000\u30004.\u6296\u97f3\u661f\u56fe\u8ba1\u5212<\/strong><\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u7684\u8425\u9500\u63a8\u5e7f\u4efb\u52a1\u63a5\u5355\u5e73\u53f0\uff0c\u7c7b\u4f3c\u4e8e\u5fae\u535a\u548c\u6dd8\u5b9d\u7684\u5fae\u4efb\u52a1\u3001\u5feb\u624b\u7684\u5feb\u63a5\u5355\u529f\u80fd\uff0c\u5e7f\u544a\u4e3b\u5982\u679c\u8981\u901a\u8fc7\u8fbe\u4eba\u6295\u653e\u5e7f\u544a\uff0c\u5fc5\u987b\u5728\u661f\u56fe\u4e0a\u63a5\u5355\u3001\u4ea4\u6613\uff0c\u661f\u56fe\u76f8\u5e94\u4ece\u4e2d\u62bd\u6210\u3002<\/p>\n\n\n\n \u3000\u30005.\u79cd\u8349<\/strong><\/p>\n\n\n\n \u3000\u3000\u662f\u4e3a\u6f5c\u5728\u6d88\u8d39\u8005\u63d0\u4f9b\u6d88\u8d39\u5efa\u8bae\u7684\u4e00\u79cd\u884c\u4e3a\u3002\u65e8\u5728\u5e2e\u52a9\u6d88\u8d39\u8005\u505a\u51fa\u6700\u4f18\u8d2d\u4e70\u51b3\u7b56\u3002\u79cd\u8349\u7684\u5f62\u5f0f\u5305\u62ec\uff1a\u6d4b\u8bc4\u3001\u5f00\u7bb1\u3001\u4f7f\u7528\u3001\u6559\u7a0b\u3001\u5c55\u793a\u7b49\u3002<\/p>\n\n\n\n \u3000\u30006\uff0e\u6296\u97f3\u6d77\u8349\u8ba1\u5212<\/strong><\/p>\n\n\n\n \u3000\u3000\u300c\u6d77\u8349\u8ba1\u5212\u300d\u5373\u300c\u6d77\u91cf\u7684\u79cd\u8349\u8ba1\u5212\u300d\uff0c\u6296\u97f3\u5b98\u65b9\u901a\u8fc7\u6d77\u8349\u8ba1\u5212\u7b5b\u9009\u9ad8\u8d28\u6709\u8da3\u7684\u79cd\u8349\u89c6\u9891\uff0c\u7ed9\u89c6\u9891\u521b\u4f5c\u8005\u63d0\u4f9b\u8d44\u6e90\u3001\u6d41\u91cf\u548c\u8fd0\u8425\u7b49\u65b9\u9762\u7684\u652f\u6301\u3002<\/p>\n\n\n\n \u3000\u30007.\u53e0\u52a0\u63a8\u8350<\/strong><\/p>\n\n\n\n \u3000\u3000\u53e0\u52a0\u63a8\u8350\uff0c\u662f\u6307\u89c6\u9891\u7ecf\u8fc7\u7efc\u5408\u6743\u91cd\u8bc4\u4f30\u88ab\u5224\u5b9a\u4e3a\u53d7\u6b22\u8fce\u540e\uff0c\u4f1a\u81ea\u52a8\u4e3a\u5185\u5bb9\u52a0\u6743\u3002<\/p>\n\n\n\n \u3000\u3000\u53e0\u52a0\u63a8\u8350\u7684\u8bc4\u4ef7\u6307\u6807\uff1a\u70b9\u8d5e\u6570\u3001\u8bc4\u8bba\u6570\u3001\u8f6c\u53d1\u6570\u548c\u5b8c\u64ad\u7387\u3002<\/p>\n\n\n\n \u3000\u3000\u4f8b\uff1a\u65b0\u89c6\u9891\u4f1a\u667a\u80fd\u5206\u53d1100\u5de6\u53f3\u7684\u64ad\u653e\u91cf\uff0c\u5982\u8f6c\u53d1\u91cf\u8fbe30\uff0c\u7b97\u6cd5\u5224\u65ad\u4e3a\u53d7\u6b22\u8fce\u7684\u5185\u5bb9\uff0c\u53e0\u52a0\u63a8\u8350\u4f1a\u7ed93000;\u8f6c\u53d1\u91cf\u8fbe300\uff0c\u7b97\u6cd5\u6301\u7eed\u53e0\u52a0\u63a8\u8350\u523030000\u3002\u4ee5\u6b64\u7c7b\u63a8\u3002<\/p>\n\n\n\n \u3000\u30008.\u6d41\u91cf\u6c60\u63a8\u8350<\/strong><\/p>\n\n\n\n \u3000\u3000\u6839\u636e\u7b97\u6cd5\uff0c\u6296\u97f3\u4f1a\u7ed9\u6bcf\u4e2a\u77ed\u89c6\u9891\u5206\u914d\u4e00\u4e2a\u5e73\u5747\u66dd\u5149\u91cf\u7684\u6d41\u91cf\u6c60\u3002<\/p>\n\n\n\n \u3000\u3000\u6839\u636e\u77ed\u89c6\u9891\u5728\u6d41\u91cf\u6c60\u5185\u7684\u8868\u73b0\uff0c\u6296\u97f3\u8fd0\u8425\u7684\u7b97\u6cd5\u673a\u5236\u4f1a\u5224\u5b9a\u662f\u5426\u5c06\u77ed\u89c6\u9891\u63a8\u9001\u7ed9\u66f4\u591a\u4eba\u3002<\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u6d41\u91cf\u6c60\u7684\u8bc4\u4ef7\u6307\u6807\uff1a\u70b9\u8d5e\u6570\u3001\u8bc4\u8bba\u6570\u3001\u8f6c\u53d1\u6570\u548c\u5b8c\u64ad\u7387\u3002<\/p>\n\n\n\n \u3000\u3000\u4f8b\uff1a\u65b0\u89c6\u9891\u6d41\u91cf\u5206\u53d1\u4ee5\u9644\u8fd1\u548c\u5173\u6ce8\u4e3a\u4e3b\uff0c\u518d\u914d\u5408\u7528\u6237\u6807\u7b7e\u548c\u5185\u5bb9\u6807\u7b7e\u667a\u80fd\u5206\u53d1\uff0c\u5982\u679c\u89c6\u9891\u7684\u5b8c\u64ad\u7387\u9ad8\u3001\u4e92\u52a8\u7387\u9ad8\uff0c\u90a3\u4e48\u8fd9\u4e2a\u89c6\u9891\u5c31\u6709\u673a\u4f1a\u83b7\u5f97\u66f4\u591a\u7684\u63a8\u8350\u6d41\u91cf\u3002<\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u7535\u5546<\/p>\n\n\n\n \u3000\u3000\u4e09\u3001\u6296\u97f3\u76f4\u64ad\u540d\u8bcd<\/p>\n\n\n\n \u3000\u30001.\u97f3\u6d6a<\/strong><\/p>\n\n\n\n \u3000\u3000\u97f3\u6d6a\u662f\u6296\u97f3\u7684\u8d27\u5e01\uff0c\u7b49\u503c\u4e8e\u6296\u5e01 10\u97f3\u6d6a=10\u6296\u5e01=1\u5757RMB<\/p>\n\n\n\n \u3000\u30002.\u672c\u573a\u97f3\u6d6a<\/strong><\/p>\n\n\n\n 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\u3000\u30007.\u8363\u8a89\u7b49\u7ea7<\/strong><\/p>\n\n\n\n \u3000\u3000\u89c2\u4f17\u7684\u7b49\u7ea7\uff0c\u5237\u94b1\u5237\u7684\u8d8a\u591a\uff0c\u7b49\u7ea7\u8d8a\u9ad8 \u4ece\u4e0d\u5237\u94b1\u7684\u73a9\u5bb6\u6ca1\u7b49\u7ea7<\/p>\n\n\n\n \u3000\u30008.\u76f4\u64ad\u95f4\u4eba\u6c14<\/strong><\/p>\n\n\n\n \u3000\u3000\u53f3\u4e0a\u89d2\u5b9e\u65f6\u663e\u793a\u7684\u4eba\u6570<\/p>\n\n\n\n \u3000\u30009.\u5c0f\u65f6\u699c<\/strong><\/p>\n\n\n\n \u3000\u3000\u4e00\u5c0f\u65f6\u4e00\u8ba1\u7b97\u7684\u699c\u5355\uff0c\u8be5\u5c0f\u65f6\u5185\u6536\u793c\u7269\u8d8a\u591a\u6392\u540d\u8d8a\u9760\u524d<\/p>\n\n\n\n \u3000\u300010.\u76f4\u64ad\u5e7f\u573a<\/strong><\/p>\n\n\n\n \u3000\u3000\u7406\u8bba\u4e0a\u53ef\u4ee5\u770b\u5230\u6240\u6709\u4e3b\u64ad\u76f4\u64ad\u95f4\u5c01\u9762\u7684\u7cfb\u7edf\u5c55\u793a\u9875\u9762\uff0c\u662f\u6296\u97f3app\u76f4\u64ad\u677f\u5757\u7684\u4e3b\u9875\u9762<\/p>\n\n\n\n \u3000\u300011.PK<\/strong><\/p>\n\n\n\n \u3000\u3000\u76f4\u64ad\u65f6\u5019\uff0c\u8fde\u7ebf\u5176\u4ed6\u623f\u95f4\u4e3b\u64ad\uff0c\u8fdb\u884c\u4e92\u52a8\u7684\u6e38\u620f\u5f62\u5f0f<\/p>\n\n\n\n \u3000\u300012.\u8840\u6761 <\/strong><\/p>\n\n\n\n \u3000\u3000PK\u8fc7\u7a0b\u4e2d\u53cc\u65b9\u7684\u7ea2\u84dd\u8fdb\u5ea6\u6761PK\u8fc7\u7a0b\u4e2d\uff0c\u8c01\u7684\u793c\u7269\u5c11\u90a3\u4e48\u8c01\u7684\u8840\u6761\u5c31\u5c11<\/p>\n\n\n\n \u3000\u300013.\u4f17\u7b79<\/strong><\/p>\n\n\n\n \u3000\u3000\u5927\u5bb6\u4e00\u8d77\u9001\u793c\u7269\uff0c\u79ef\u5c11\u6210\u591a\u8d62\u5f97\u672c\u6b21PK\u80dc\u5229\u7684\u8bf4\u6cd5<\/p>\n\n\n\n \u3000\u3000\u6296\u97f3\u76f4\u64ad\u754c\u9762<\/p>\n\n\n\n \u3000\u3000\u56db\u3001\u76f4\u64ad\u5e26\u8d27\u540d\u8bcd<\/p>\n\n\n\n \u3000\u30001.\u5751\u4f4d\u8d39<\/strong><\/p>\n\n\n\n \u3000\u3000\u76f4\u64ad\u95f4\u5546\u54c1\u7684\u56fa\u5b9a\u94fe\u63a5\u8d39\u7528\u3002\u76ee\u524d\u5927\u591a\u6570\u7535\u5546\u4e3b\u64ad\u90fd\u4f1a\u5411\u5546\u5bb6\u6536\u53d6\u5751\u4f4d\u8d39\u3002\u4e00\u822c\u5373\u4fbf\u662f\u540c\u4e2a\u4e3b\u64ad\u7684\u540c\u573a\u76f4\u64ad\uff0c\u5546\u54c1\u5751\u4f4d\u8d39\u4e5f\u4f1a\u4e0d\u4e00\u6837\uff0c\u5751\u4f4d\u8d39\u7684\u53d8\u91cf\u5305\u62ec\u5546\u54c1\u54c1\u7c7b\u548c\u5546\u54c1\u76f4\u64ad\u987a\u5e8f\u3002<\/p>\n\n\n\n \u3000\u30002.\u670d\u52a1\u8d39<\/strong><\/p>\n\n\n\n \u3000\u3000\u5546\u5bb6\u7ed9\u76f4\u64ad\u673a\u6784\u7684\u670d\u52a1\u8d39\u7528\uff0c\u4e00\u822c\u6839\u636e\u76f4\u64ad\u95f4\u9500\u552e\u989d\u7684\u4e00\u5b9a\u6bd4\u4f8b\u6536\u53d6\u3002<\/p>\n\n\n\n \u3000\u30003.\u4f63\u91d1<\/strong><\/p>\n\n\n\n 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\u3000\u3000\u4e86\u89e3\u4e3b\u64ad\u5e26\u8d27\u8282\u594f\uff0c\u7ed3\u5408\u76f4\u64ad\u65f6\u957f\u548c\u4e0a\u67b6\u5546\u54c1\u6570\uff0c\u53ef\u4ee5\u4f30\u7b97\u4e00\u4e2a\u5546\u54c1\u7684\u8bb2\u89e3\u63a7\u5236\u5728\u591a\u5c11\u65f6\u95f4\u5185\u6700\u5408\u9002\u3002<\/p>\n\n\n\n \u3000\u300010.\u4eba\u6570\u5cf0\u503c<\/strong><\/p>\n\n\n\n \u3000\u3000\u8bc4\u4f30\u4e3b\u64ad\u7559\u5ba2\u80fd\u529b\uff0c\u76f4\u64ad\u95f4\u603b\u6d41\u91cf\u548c\u4eba\u6570\u5cf0\u503c\u7684\u6bd4\u4f8b\uff0c\u53ef\u4ee5\u53cd\u6620\u51fa\u76f4\u64ad\u95f4\u7684\u5438\u5f15\u7a0b\u5ea6\u548c\u4e3b\u64ad\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n \u3000\u300011. GMV<\/strong><\/p>\n\n\n\n \u3000\u3000\u82f1\u8bedGross Merchandise Volume\u7684\u7f29\u5199\uff0c\u6307\u4ea4\u6613\u603b\u989d\u3002<\/p>\n\n\n\n \u3000\u300012. \u5ba2\u5355\u4ef7<\/strong><\/p>\n\n\n\n \u3000\u3000\u5e73\u5747\u6bcf\u4e2a\u987e\u5ba2\u7684\u6210\u4ea4\u989d\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u5ba2\u5355\u4ef7=GMV\/\u76f4\u64ad\u95f4\u6709\u6d88\u8d39\u7684\u987e\u5ba2\u603b\u6570\u3002<\/p>\n\n\n\n \u3000\u300013. ROI<\/strong><\/p>\n\n\n\n \u3000\u3000\u82f1\u8bedreturn on investment\u7684\u7f29\u5199\uff0c\u6307\u6295\u8d44\u56de\u62a5\u7387\uff0c\u76f4\u64ad\u95f4ROI\u7684\u8ba1\u7b97\u65b9\u6cd5\u662fROI=\u9500\u552e\u989d\/\u5751\u4f4d\u8d39\u3002\u6bd4\u5982\uff0c\u5751\u4f4d\u8d392\u4e07\uff0cROI\u4fdd1:2\uff0c\u4e5f\u5c31\u662f\u8bf4\u4ea7\u54c1\u9500\u552e\u989d\u4fdd4\u4e07\u3002<\/p>\n\n\n\n \u3000\u300014. \u6e17\u900f\u7387<\/strong><\/p>\n\n\n\n \u3000\u3000\u6709\u7684\u5546\u5bb6\u4f1a\u6bd4\u8f83\u5728\u4e4e\u76f4\u64ad\u95f4\u6e17\u900f\u7387\uff0c\u8ba1\u7b97\u65b9\u6cd5\u662f\u76f4\u64ad\u6e17\u900f\u7387=\u76f4\u64ad\u4ea7\u51fa\u7684\u9500\u552e\u989d\u5f53\u5929\u603b\u9500\u552e\u989d\u3002<\/p>\n\n\n\n \u3000\u300015. \u76f4\u64ad\u95f4PV<\/strong><\/p>\n\n\n\n \u3000\u3000\u76f4\u64ad\u95f4\u8bbf\u95ee\u6b21\u6570\u3002<\/p>\n\n\n\n \u3000\u300016. \u76f4\u64ad\u95f4UV<\/strong><\/p>\n\n\n\n \u3000\u3000\u76f4\u64ad\u95f4\u8bbf\u95ee\u4eba\u6570\u3002<\/p>\n\n\n\n \u3000\u300017. \u76f4\u64ad\u95f4\u4eba\u5747\u5728\u7ebf\u65f6\u957f<\/strong><\/p>\n\n\n\n \u3000\u3000\u7528\u6237\u5728\u76f4\u64ad\u95f4\u5e73\u5747\u505c\u7559\u7684\u65f6\u957f\u3002<\/p>\n\n\n\n \u3000\u300018. SKU<\/strong><\/p>\n\n\n\n \u3000\u3000\u82f1\u8bedStockKeeping Unit\u7684\u7f29\u5199\uff0c\u6307\u4e00\u6b3e\u5546\u54c1\u3002\u5982\u679c\u4e00\u6b3e\u5546\u54c1\u67092\u4e2a\u989c\u8272\uff0c\u76f8\u5f53\u4e8e\u67092\u4e2asku\u3002<\/p>\n\n\n\n \u3000\u300019. DSR\u52a8\u6001\u8bc4\u5206<\/strong><\/p>\n\n\n\n \u3000\u3000\u6dd8\u5b9d\u5929\u732b\u7684\u5e97\u94fa\u8bc4\u5206\u3002\u5982\u679c3\u9879\u90fd\u662f\u7eff\u8272\uff0c\u6216\u8005\u6709\u4e00\u9879\u4f4e\u4e8e4.7\u5206\uff0c\u90a3\u4e48\u4ea7\u54c1\u5c06\u65e0\u6cd5\u5728\u6296\u97f3\u5546\u54c1\u6a71\u7a97\u4e0a\u67b6\u3002<\/p>\n\n\n\n \u3000\u300020. \u54c1\u724c\u4e13\u573a<\/strong><\/p>\n\n\n\n \u3000\u3000\u4e3b\u64ad\u548c\u54c1\u724c\u5408\u4f5c\u76f4\u64ad\u5e26\u8d27\u4e13\u573a\uff0c\u5373\u8fd9\u573a\u76f4\u64ad\u53ea\u5356\u8be5\u54c1\u724c\u4ea7\u54c1\u3002<\/p>\n\n\n\n \u3000\u300021. \u62fc\u573a\u76f4\u64ad<\/strong><\/p>\n\n\n\n \u3000\u3000\u4e3b\u64ad\u5728\u5355\u573a\u76f4\u64ad\u91cc\uff0c\u5e26\u8d27\u591a\u4e2a\u54c1\u724c\u7684\u4ea7\u54c1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":" \u3000\u3000\u6b65\u51652020\u5e74\uff0c\u6296\u97f3\u52a0\u5feb\u524d\u8fdb\u7684\u6b65\u4f10\u3002\u8fd16\u4e2a\u6708\u76f4\u64ad\u573a\u6b21\u6708\u5ea6\u8d8b\u52bf\u4e2d\uff0c\u6296\u97f3\u4e3b\u64ad\u76f4\u64ad\u5171\u8ba15531\u4e07\u573a\uff0c\u4ece2\u6708\u8d77\uff0c\u6296\u97f3\u76f4\u64ad\u573a\u6b21\u5feb\u901f\u4e0a\u5347\uff0c\u540c\u6bd4\u589e\u957f511%\uff0c3-7\u6708\u5355\u6708\u76f4\u64ad\u573a\u6b21\u7a81\u7834\u5343\u4e07\u573a\uff0c\u589e\u957f\u663e\u8457\u3002 \u3000\u3000\u4ece\u4e3b\u64ad\u589e\u91cf\u548c\u76f4\u64ad\u573a\u6b21\u589e\u91cf\u770b\uff0c\u6296\u97f3\u5728\u4e0a\u534a\u5e74\u52a0\u5927…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[56],"topic":[],"_links":{"self":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/10649"}],"collection":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/comments?post=10649"}],"version-history":[{"count":1,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/10649\/revisions"}],"predecessor-version":[{"id":10650,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/posts\/10649\/revisions\/10650"}],"wp:attachment":[{"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/media?parent=10649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/categories?post=10649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/tags?post=10649"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.cehuan.com\/wp-json\/wp\/v2\/topic?post=10649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}